Betway begins search for new creative agency”

is embarking on a new creative voyage now – to find the right creative agency for them.


If you would have ever come across the website of , you sure would know just how easy it is to place bets there. Even if you believe that Atletico Madrid out to humble Arsenal, you can bet on it on easily in just a few clicks. And it’s just not football we are talking about. allows you to bet on different sports, from hockey, cricket to horse racing, and more.


A Rising Popularity


With Betway becoming popular around the world for online gamers, the company needs a creative agency who could look after their branding.


It’s the reason why keeping in line with the same spirit, sport betting site Betway would now be initiating search for a new creative agency. This comes after Betway ended its seven year partnership with the creative agency, Above+Beyond.


The journey so far


Above+Beyond is rightly credited with the fact of turning Betway into a brand of its own. Above+Beyond made a widespread contribution to Betway’s jump to the status of being lauded as a global sensation.



The agency has helped the brand to stand out and span out in a crowded market in the middle of a driving acquisition. It heavily focused on the media market, specifically television, press and radio, for the subsequent growth of the brand. The major got it’s major breakthrough during all the chaos, with it’s campaign of “For the Love of the Game”.


Why the sudden shift?

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The founder of Betway founder Anthony Wekman claims that this wasn’t a dramatic split, whatsoever. He even went on to acknowledge how Above+Beyond supported them during their developing years.


Wekman further went on to explain that with the changing nature of business, it was time for Betway to find a new partner who would be able to look after their new needs.


Who would be the new guy?

Talks are still on the table. So far, AAR is going through with review of setting up a new agency by the 2018 summer. The newly appointed agency with be responsible for the growth of Betway in the new markets. The global campaign for the same will be launched in 2019.



The whole process would be overseen AAR, from the shortlisting till the major pitch. It has recently handled the process of Betway’s ending partnership with Starcom UK.


The road that lies ahead

Betway has big plans in the years to come. It is an official principal partner of the Premier League Football Club, West Ham United. It’ll continue offering offering betting on the online forum of various regulated markets, including poker, casino, bingo and other online sports betting segments.


Earlier this year, Betway announced about moving into affiliated marketing tactic would be moving the whole marketing program in-house. Which turn, means that henceforth all of of Betway’s third party major or minor marketing partners would be completely kept under managed guidelines in addition to being strictly monitored by operators.


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