The popular British actor, John Boyega has taken to social media to express his discontentment against his multimillionaire deal client, Jo Malone. He further ended the ambassadorial deal with the London based cosmetics brand. The reason for the rebel is due to the organization going behind him using his creative intellectual without reaching out to him.
This act did not august well with the Nigerian Born British actor, John Boyega. He was replaced by Liu Haoran after the commercial was reproduced for the Chinese people.
The original commercial touches virtually all cultures and it won an award. Unfortunately, the remake did not feature any black culture. John reacting to the development, he said, it was done without his consent. he further assured his fans, it will be dealt with swiftly.
The actor further tweeted :
I HAVE DECIDED TO STEP DOWN AS JO MALONE’S GLOBAL AMBASSADOR. WHEN I JOINED THE BRAND AS THEIR FIRST MALE GLOBAL AMBASSADOR LAST YEAR, I CREATED THE SHORT FILM WE USED TO LAUNCH THE CAMPAIGN. IT WON THE FRAGRANCE FOUNDATION VIRTUAL AWARDS 2020 FOR BEST MEDIA CAMPAIGN. THEIR DECISION TO REPLACE MY CAMPAIGN IN CHINA BY USING MY CONCEPTS AND SUBSTITUTING A LOCAL BRAND AMBASSADOR FOR ME, WITHOUT EITHER MY CONSENT OR PRIOR NOTICE, WAS WRONG. THE FILM CELEBRATED MY PERSONAL STORY– SHOWCASING MY HOMETOWN, INCLUDING MY FRIENDS AND FEATURING MY FAMILY. WHILE MANY BRANDS UNDERSTANDABLY USE A VARIETY OF GLOBAL AND LOCAL AMBASSADORS, DISMISSIVELY TRADING OUT ONE’S CULTURE THIS WAY IS NOT SOMETHING I CAN CONDONE. IT’S BACK TO BACK BUT I ASSURE YOU THIS WILL BE DEALT WITH SWIFTLY. I DON’T HAVE TIME FOR NONSENSE. WE PRESS ON AND STRONG. STAY BLESSED PEOPLE.