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Nigerian Celebrities with Endorsement Deals from Betting Companies


Nigerian Celebrities with Endorsement Deals from Betting Companies

Since the advent of sports betting in Nigeria, the industry has been growing in leaps and bounds, metamorphosing into a multibillion-dollar sector in Nigeria.

There were only a handful of betting companies around in the late 2000s, but that has changed now, with many betting sites now operating in Nigeria.

A recent report revealed that there are about 60 million Nigerians between the ages of 18 and 40 who are actively involved in sports betting.

The market is estimated to be worth around N730 billion annually, with that figure expected to rise even quicker in the next few years given the rapid spread of mobile phone technology and internet penetration.

However, the growth of sports betting in Nigeria is not exclusively down to advancement in technology or increased access to the internet. The industry operators have become very deliberate and creative, trying out different forms of marketing initiatives to get ahead in the flourishing industry.

The betting industry is fraught with different challenges, with competition being one of the biggest worries for the operators.

The new entrants into the business have the herculean task of going head-to-head with the established brands, while the major players like bet9ja are not willing to give up their vantage positions.

The strife for the market share has given rise to more innovative solutions as companies aim to get the competitive edge over their rivals.

One prominent means these companies have taken a liking to is buying into another already thriving industry- the entertainment industry in Nigeria.

Nigerians love and idolize their local celebrities; and betting operators have tapped into this, handing out endorsement deals to several high profile celebrities to help their brand garner more popularity and awareness.

These celebrities have been actively involved in promotional campaigns for betting companies, including starring in television adverts, music production for promotional purposes and other forms of campaigns.

Here are some of popular stars that have been snapped up by betting companies in Nigeria:

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1. Don Jazzy

Producer and Boss of Mavin Records, Don Jazzy, was unveiled as a Betway Nigeria Ambassador in July of 2020 shortly after the brand was announced as the lead sponsor of the hugely popular Reality Television show, Big Brother Naija.

The former member of the defunct Mohits said ‘he was on a mission to help Betway bring the ultimate gaming experience to Nigerians’.

2. DJ Cuppy

Celebrity DJ and fan Florence Otedola, popularly known as DJ Cuppy recently joined the league of celebrities who have bagged endorsement deals with betting companies. Only days ago, she was snapped up by BetKing Nigeria.

“NEW DEAL ALERT Excited to announce my brand partnership deal with @BetkingNG… I can now win even if my team is losing!!! #ToCuppyThisBetKing”, she wrote on Twitter.

3. Davido

In January of 2020, global superstar and supremo of DMW, Davido bagged an endorsement deal with Access Bet and was officially pronounced the face of the brand. Following the unveiling, Davido stated:

“I’m a massive fan of Ronaldo and I also love Boxing, so this partnership brings me closer to the I have passion for. I am particularly excited to be a part of this new journey and I am looking forward to working with Access Bet.”

4. Ebuka

Host of the Big Brother Naija, Ebuka Obi-Uchendu, got unveiled as a Betway brand ambassador on the same day as Don Jazzy. After the announcement, he disclosed he is ready to share the excitement of online gaming with his fans.

Both he and Don Jazzy have since featured in a television advert promoting the betting site.

5. Eniola Ajao

Nollywood Actress, Eniola Ajao, is also another beneficiary of the largesse from betting companies to celebrities. She got the attention of little known PaddyPaddy Bet earlier in the year and we are sure she is smiling to the bank now.

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